We had a great radio show again today on WSRQ 1120 A.M. and 106.9 F.M. in Sarasota Fl. Our guests were Mikey Rox with PaperRoxScissors. Mikey has a copy writing and creative consulting company in NY. He was explaining how his clients and customers sometimes have to be conditioned to what will work best for them, which at times can be a hard thing to do. Then we had Sal Siodoti Jr. with Sal’s Heating and cooling in Ohio. Sal also pre-qualifies his customers and has to guide them on most decisions because of the wide range of equipment he offers to them. Last we had John Tantillo who has authored “People buy brands, Not companies” and he is from NY also. Branding is a relatively new terminology for businesses and he has a great definiton of it and you can read all about it in his new book. Thanks to all of our guest.
As usual we are always trying to get useful information to all of our businesses and listener and proves again that we are not a customer black list, consumer hate site, but we really care about all of the aspects of businesses and their survival. Our guests are from all over the country and have different types of businesses. All of our podcasts can be heard on our Business Beware radio site. We also added a new segment to our show—Don’t get stuck on stupid! Thanks for tuning in.