MeasuredUp.com and Flip The Funnel

Morning to all!  We have a great radio show planned for tomorrow with some great guests: Marc the founder of MeasuredUp.com and Joseph Jaffe who is the author of “Flip The Funnel: How to Use Existing Customers to Gain News Ones.”

MeasuredUp is the leading Customer Service, Social Media and Reputation Management website that many consumers and companies use to connect directly.  It will be cool to talk with Marc about this website since we are on the opposite side where businesses can warn about problem customers.  This is a great site and it gives the chance for business owners to write back and the consumers can also give good ratings to businesses not just bad ones.

Why customer retention is the new acquisition…If there’s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the “wrong” end of the funnel – the mass media or awareness side.

Make sure and tune in tomorrow from 2-3pm (est) and listen in to the show and the guests we have!  Visit BusinessBewareRadioShow.com for more information and to listen live if you are outside the listening audience.  And of course if you miss it we will broadcast it later on the internet.