Is Your Business Social?

Okay so we all know that social media has taken over by storm with the Internet and if you’re not on it people tend to give you a blank stare.  Are you as a small business using the tools like Twitter, Facebook, YouTube, etc.?  Most of you aren’t I know because many of our members at Business Beware are small business owners and contractors that have no idea what social media is.  Many would argue that most small businesses are actually on there but if you really look at it, many of them may have signed up because of all the fuss and after a short time they gave up on it.  Maybe it’s because they didn’t know what to do with it or how to run it or thought this is stupid and I don’t need this.  Who knows but they are great tools to use and a great way to communicate with your customers. 

I was in a food place the other day and they had a sign up on their wall that said “follow us on Twitter” so after trying the food I tweeted about their store and said how awesome the food was.  They then replied saying “so glad you loved the food and thank you for stopping by!”  Now how cool is that to communicate with a business through social media with people who come into your store? 

People want to know who you are and when they can put a personality or face with your store or business they feel like they know you and can relate to you.  It’s definitely an advantage to use the social media and “tweet” about yourself but it also may open the door to meeting some great people you would have never come across if you weren’t involved in it. 

We encourage small businesses to take advantage of the social media tools out there.  You don’t have to go over the top with it all by any means.  Start small, see how it goes and go from there.  If you need help we are more than happy to help you with it too because it can definitely get confusing when first starting out. 

Is your small business involved in social media?