Business Beware Blog: Giving Your Business a Voice » fire a customer

Why You Should Fire a CustoMonster

bizbeware — Sat, 13 Nov 2010 03:56:38 +0000

Do we really have to answer this question? Here’s our definition of a CustoMonster: a bully. a lack of respect for employees, business owners etc.

If a customer is either of part of that definition then you don’t need to business with them. Period. So many people don’t understand this and say “well my business is new so I need all the customers I can get.” Yes, as a new business it’s imperative to get customers to come through the doors but not the ones that are totally wrong for your business or that are going to become the CUSTOMONSTER. Huge difference my friends.

We just had to throw this out there even though we preach it everyday because we had a discussion about this very subject with someone today and thought we would make it clear that you have to fire your bad customers – aka “the CustoMonsters.”

Got it? Now get out there and just do it.

Best Thing You Can Do For a Bad Customer is…Click.

bizbeware — Wed, 20 Oct 2010 15:13:12 +0000

Sometimes the best thing you can do for a bad customer or while you’re “pre-qualifying” them over the phone is to just hang up on them. If they don’t get the picture then hang up again. It’s common sense people seriously. Why spend all that time trying to please that customer that you know is not going to be a walk in the park while all you’re really doing is taking time away from your good customers?

Good customers can pick up on these things and they are not idiots. So if they see you spending your time on them it may make them change their mind and go elsewhere (happens all the time). Value your good customers but fire your bad ones and just get it over with.

Watch this quick video about how to just say…click. (snippet from the show this week)

Also don’t forget to check out the show: Bad Customers Get the “AP” Price

When to fire your customer

bizbeware — Mon, 08 Mar 2010 00:11:06 +0000

One of our guests on our radio show yesterday Dee Burks was explaining to Ashley and I that they just had to “fire” one of their customers. This was a tough move since this customer made up about 10% of their business. This customer was taking up a lot of their time for small insignificant things which hurt the time they had to spend with other customers. They also would keep asking for things for free and complaned about many costs. Have you ever had any customers like that? I sure have. Many of you have heard me say before I have had some customers that if I gave them a service for free they would complain that we should have been there sooner, or we took too long or some other nitty thing. Sorry guys there are some people that just cannot be pleased or I guess they just are so unhappy they do not want too…….By the way, Dee said that it did turn out to be a wise decision to ”fire” them. Be thankful for your good customers, I sure am!!